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<br><font face="Verdana"><b>Online usage profiling</b> - There are now new software tools that allow
users to provide detailed feedback to Web site teams as they use a Web site to
do typical tasks. These services works by having a panel of users doing real tasks
on your Web site, or your competitors' Web site. As the users work with the site,
the software tracks the pages they view, how long they are on the page, and their
written feedback and comments they provide. With this resource, the team now has
detailed information on what pages are actually used by users to accomplish tasks.
They can see if users scroll to look over the page or not, and what the user feedback
and reactions are as they use the pages across the site. This information is available
in online interactive reports available to the Web site team. The big advantages
here is the Web site team is collecting detailed usage information as people really
use the Web site from their home or office, where they are normally using the
Internet. As you get 8 to 15 users doing the tasks you will quickly see what areas
are frustrating for them and what areas are working well. This can quickly help
a team zoom in on the areas that are most important. What is of particular value
is that this approach allows the Web site team to gain insights on what users
like or do not like, as well as why they will or will not use the site again.
Also, this process has been developed specifically for the fast response and turnaround
needed for today's Web sites. Web sites can now include direct user feedback in
a continual process of improving the Web site effectiveness and ease of use. The
time frame for doing this type of usability testing is typically 2 to 3 days and
costs start at about $3,500. As the Web site is improved, tests can easily be
re-run to track improvements. Two companies that provide this new testing service
are <a target="_blank" href="http://siteusers.com/"><span class="yshortcuts" id="lw_1193997551_1">SiteUsers.com</span></a> and Vivadence.<br><br></font>
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