[Mailman] Jonathan Parr presents www.libeldefense.com

[Tommy Lee]

www.libeldefense.com

*Focus Group Sessions* - This approach brings a small, selected people into
a site where you watch them interact with your Web site. Critical factor
here is having a skilled and knowledgeable interviewer to work with the
users. Typically the interview process will run for 1 to 1 ½ hours. Users
will need an incentive ($100 is typical) to come into your interview site.
Typical usability lab projects will require a budget starting at $5K for a
straightforward project interviewing 10 people. A more complex project will
require a budget of $30K to $50K and will include a larger number of
interviews as well as more complex questioning of the participants. These
surveys will be done in a controlled environment where everything is set up
correctly. The sessions are video taped and transcripts of the sessions are
typically made available to the client. The timeframe for this type of
testing is usually several weeks to complete a project and generate the
reports for the team.


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